Convert Lottie to GIF for email
Turn a Lottie animation into an email-safe GIF — the only animation format that plays in every inbox.
How it works
- 1Upload a Lottie file (.json, .lottie, or .tgs), or try the example
- 2Adjust frame rate, quality, resolution and transparency
- 3Export to any format — or optimize and repackage as dotLottie
Nothing is uploaded. SVG output uses SMIL and needs no JavaScript; APNG and WebM keep the full color and transparency GIF can't.
About using Lottie GIFs in email
Email clients don't run JavaScript, so a Lottie can't play in an inbox — but an animated GIF can, in effectively every client (Outlook desktop shows the first frame, so put your key message there). Convert your Lottie here and drop the GIF into your ESP like any image.
Email best practices: keep the file small (aim well under 1MB — lower the FPS and resolution here), keep dimensions at your template's column width, and make the first frame meaningful for the Outlook fallback. A transparent GIF also works over your email's background color.
Which format should I use?
| Format | Type | Transparency | Color | Best for |
|---|---|---|---|---|
| GIF | Animated image | 1-bit (hard edges) | 256 colors | Email, chat, universal support |
| APNG | Animated image | 8-bit (smooth) | Full 24-bit | Icons, logos, quality over size |
| WebM | Video | Yes (VP9 alpha) | Full | Small web video, transparent overlays |
| MP4 | Video | None | Full | Social, ads, video editors |
| SVG | Vector (SMIL) | Yes | Full | Runtime-free embeds |
| PNG / WebP | Still image | Yes | Full | Posters, thumbnails, placeholders |
Frequently asked questions
Will the GIF animate in Outlook?+
Modern Outlook (web/mac) animates GIFs; classic Outlook for Windows shows the first frame — design frame 1 to carry the message.
How do I keep the file size email-friendly?+
Lower the FPS (12–15 often reads fine), use 1× resolution, and keep the clip short. Check the downloaded file's size before adding it to your campaign.
GIF or APNG for email?+
GIF — APNG support in email clients is patchy. GIF is the safe universal choice for inboxes.
